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Fluke Online Education

Project Overview

As a leader in handheld electrician and HVAC technician tools, Fluke aims to provide continued support for their customers by providing information about how technicians can do their jobs more accurately, more quickly, and above all more safely.

Audience

Apprentice and journeymen electricians and HVAC technicians trying to improve their work skills

Goal 

Identify what interests the audience most and provide a new content strategy and web design that supports the customer while providing an appropriate (treatment, tone, and effectiveness) bridge to purchase and revenue.

Concepts

Completed user interviews, conducted a series of Design Studio exercises with Fluke writers and editors, and explored various ways of “reinventing” existing content to be more interactive and accessible to a mobile audience.

Card-Sorting Activity and Information Architecture

In order to understand how our user's understand and think about training content, we created a card sorting activity via Optimal Workshop and analyzed how our users grouped and thought about training material. This directly translated to a user-centered information architecture.

Wireframes

Designed wireframes to achieve a more modular web card approach. This direction allows for more flexibility of content creation/removal and provides a fluid layout that works for both desktop and mobile web.

Prototypes

Presented prototypes of the high fidelity mockup (created in UXPin) to apprentice and journeymen electricians for validation of project goals. 

Usability tests highlighted some issues with category names, but confirmed the efficacy of the visual illustration approach being taken in the “Digital Multimeter Basics” screen on the left.

Additional iterations of prototypes were produced to further clarify navigation and identify more effective category names.

Media Response

Achieved honorable mention by author/expert Avinash Kaushik regarding the application of this content strategy on social media. 

 “…I think what they have done that is great is get a really solid understanding of who their audience is.”

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