Project Overview
Transplant House is a Seattle-based non-profit organization focused on supporting families of patients undergoing organ transplant.
Audience
Patients currently waiting pre or post-op in Seattle and their caregivers.
Goal
Redesign website to make services more obvious and to better support patient and caregiver registration
User Research
We interviewed current and past patients, donors, and volunteers in order to understand the needs of each persona. This, followed by going into a deep dive of their current web analytics, led to a deeper understanding of what content patients and caregivers need in order to feel comfortable staying with Transplant House.
Information Architecture
Developed a multi-channel content strategy based on existing digital and print content with suggestions for improvement based on user research.
Wireframes
After determining both user needs and the best way to structure the information in an approachable composition, we iterated on several layout concepts.
Visual Design
Instituted a softer color palette approach with the introduction of “homey” textures and patterns to create a sense of comfort for patients and caregivers, allowing us to visually communicate “we are here for you in your time of need."
